At the time of year clients are flocking to have all things health and beauty carried out for whatever festive shin-digs they have coming up. Not only this, when visiting salons it is an opportunity to purchase some of the beautiful Christmas beauty gifts and, for salons, the ideal time to boost retail sales. It is therefore so important that salons ensure stock and/or vouchers sold are chosen and displayed in a way to make them sought after and on as many Christmas wish lists as possible. Efforts therefore include window displays, shelf displays and even toilet displays, positioning the Christmas stock as attractively and prominent as possible. In addition to this, staff can make personalised recommendations when carrying out treatments ensuring particular products and gift sets are front of mind for the client when thinking about their Christmas wish lists and/or shopping.
We asked a number of salons around the Algarve what they are doing throughout December to maximise treatment as well as retail profit over this busy Christmas period?
Firstly, of course, we have ourselves. Estetica para Professionais – Algarve Beauty School, can provide lovely gifts to the Beauty Professional. This could be one of our courses, workshops and/or one of the number of exclusive brands (e.g., Crybaby, ilash, Jessica, Hive Beauty range) on sale at our school in Lagos (available to purchase on-line – http://shop.algarvebeautyschool.co.uk). If you wish to train as a City & Guilds qualified therapist or top-up your skills, keeping up-to-date with modern treatments for your treatment menu, put vouchers on your Santa Christmas list. We offer vouchers for monetary or indeed for specific courses. Call: 00351 282762606 Mobile: 00351 913211797 for details.
The Hair & Beauty Studio at Vila Sol in Vilamoura are displaying a selection of Elemis gift boxes and vouchers making gorgeous gifts. In addition to this they are running a special winter promotion of a ‘Top to Toe treatment which includes a facial, massage, manicure and pedicure for EUR 99’ and is valid until Febuary 28th’. The Hair and Beauty Studio is at, Loja 18, Vila Sol Shopping, Vilamoura, telephone 289 098 680.
Bodyworx Beauty & Fitness are encouraging clients to 'make a healthy choice' for 2014 and to spoil your loved ones with a Bodyworx gift voucher. They also direct people to their Facebook page for any other up and coming Christmas offers. Bodyworx salon is at Balaia Plaza Hotel Apartments, St Eulalia, Albufeira. Call Debbie today and wake up to a new you on 91674550
Innovation Health and Beauty are offering 10% off luxury manicure and pedicure treatments this winter using heated mitts and booties, leaving you feeling toastie warm and relaxed whilst choosing your favourite winter colour from thier vast Jessica nail varnish range!
And finally Chantal’s Hair & Beauty have some marvellous Christmas gift sets on display and are doing some additional great deals on their product range! For example should the client buy a conditioner and treatment, they will be given a shampoo of choice completely free as a Christmas present! Or 500ml shampoos, conditioners and masks for the price of a 250ml bottles. Additionally, if you book your appointment before the 7th of December for the week running up to Christmas you'll receive a 10% discount!!
Chantal’s Hair & Beauty and Innovation Health & Beauty are collaborative and therefore both at the same address of Edificio Vasco Da Gama, Rua Vasco Da Gama No 37, 8400 253 Ferragudo, Lagoa, tel: 282 353 132
We hope you all have a great December business-wise and ensure to use the month to maximise retail sales. Most importantly Merry Christmas!!